Sero means to Create, connect and cultivate.

Sero is more than who we are. It’s what we do.

With over two decades of experience, Sero specializes in launching, positioning, and scaling luxury fashion & lifestyle brands in the North American market. 

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Our clients seek experienced guidance to create and execute a holistic strategy in luxury fashion and lifestyle.

There is no one-size-fits-all solution when approaching the market. At Sero, we create a bespoke omnichannel plan across all channels. Being based in both NY and LA, gives us the ability to execute that plan with ease.

We take a highly collaborative approach and prioritize what is best for our partners rather than the bottom line. By working together and leveraging our respective strengths, we can achieve the best possible outcomes for your brand.

  • By creating an omni-channel sales strategy, we grow our clients businesses by leveraging our network, relationships, and expertise in this territory. Methodical and meaningful wholesale partnerships are crucial to the roadmap, creating impactful brand moments to build volume, amplify exposure, and elevate brand profile.

  • We provide expert guidance, analysis, and strategic support to help brands achieve their goals and provide solutions to overcome any challenges. We work with you to build a strong infrastructure from end to end.

  • From merchandising to range planning, we work closely with our clients to develop a well-assorted offering to meet the needs and complexities of the American market.

  • We strongly feel that what we buy and whom we buy from matters more than ever. That’s why, at Sero, we support brands that align with our core values and have made authentic commitments to creating ethical and conscious practices for a better industry.